Most advanced location-based mobile advertising technology for targeting users-based, zone-specific geographic areas. Geo-Fencing is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a point location, or a geo-fence can be a predefined set of boundaries. Geo-Fencing uses GPS technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. We will be focusing on fencing hotels, competitor casinos, and Cruise ship ports.
Geo-Targeting
In geo-marketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation.
Geo-Fencing Conversion Zone
Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map. Conversion Zones allow advertisers to track what amount of physical traffic at their location has previously seen one of their ads from visiting another geo-fenced location. This will give you the well-needed ROI.
SEARCH TARGETING
Keyword Search Retargeting
The ability to target potential customers with display ads based on the searches they perform across the web. We capture over 13 billion search events per month from over 300 million users. Connect with more searchers more often.
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage those consumers with a completely new level of performance and insight. Site retargeting serves ads to users who have already visited your site while they are visiting other sites across the web. Following users based on their browsing behavior increase brand exposure and is an effective method of converting site visitors into purchasers.
A form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers who have likely never been to a marketer’s website before.
Connect with potential customers by showing relevant ads to users as they browse content related to their interests. Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past. Users will only see ads they are interested in, saving valuable impressions for the right potential customers.
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